I decided to write this post after I did a live tv spot plugging Make:television on Almanac.
Almanac is the live, weekly public affairs television program produced by Twin Cities Public Television and I was asked to come on the show and talk about Make:Television.
Personally, I've done interviews on over 100 radio and tv stations. I've never died on stage, and actually, they've typically been a lot of fun. Good time, and the interview went just fine.
And, as Andy Warhol said, everybody gets their own fifteen minutes of fame eventually. So, odds are you'll get your time on TV as well. (Hopefully not on Fox Network's COPS.)
When your time comes up, it pays to be prepared.
How to be Interviewed on Live TV
1. Make a personal connection with the person interviewing you. The better the connection, the better the interview. At a minimum learn, memorize, and use that person's name. Sound easy, but a lot of people all of sudden can't remember the name of the interviewer when the lights go on.
2. Know where to look and where not to look. Usually, just look a the person interviewing you and not at the camera.
3. Take it easy with hand gestures. The camera operator will have a hard time tracking if you constantly wave your hands around.
4. Easy to say and hard to do, but: try and relax and have a good time.
5. Dress in solid colors. Bright white shirts and those with patterns make strange moire patterns and should be avoided.
6. Talking about your product or book is great but avoid over plugging it. Hopefully, the interviewer will take care of that for you. But if you get to the end of the interview and your product, book, video, etc hasn't been mentioned then by all means plug away. But do it with restraint and succinctness.